Post by account_disabled on Feb 24, 2024 2:41:14 GMT -7
How many times have you heard that having a good email marketing strategy means sending the right communication, to the right person, at the right time ? Yes, that's true, but there is a BUT! If your company newsletter doesn't reach the inbox - the inbox of your recipient - what happens? That the right communication, sent at the right time, will never reach the right person, thus losing its effectiveness. So how can we be sure that emails reach our target correctly? Translated: how to prevent emails from ending up in spam ? I'm sorry to tell you that... it's not possible! Or rather, we can't be 100% sure. What we can do is improve the deliverability of our emails . What does it mean? And how can deliverability affect the success of a shipment? Let's find out together! Deliverables… what ? What is email deliverability In the meantime, let's start by defining e-mail deliverability, i.e. the "ability" of our emails to reach the recipients' inboxes . Is it a measurable parameter? We are sorry to tell you that the answer is: no. Unfortunately, from the moment an email is accepted by the receiving email server, it is not possible to know what its final destination is .
It may have been accepted but quarantined by the Middle East Phone Number List company's anti-spam systems, accepted but disappeared (yes, because it happens, and more frequently than you think!), accepted but ended up in spam... In short, there are so many variables. However, there are some " tricks " to quantify e-mail delivery : analyze , within the sending reports of our previous communications, the openings by domain, thus comparing the average open rate between the various email clients. A first alarm bell may be an anomalous opening rate for a single domain, because it is too low; use tools for monitoring inbox placement, i.e. the KPI which, in relation to the bounces of our message or the response to any opt-ins, evaluates the delivery of an email. Deliverability VS Delivery Rate and Delivery Do these three terms mean the same thing? Even in this case the answer is no. The delivery rate is the percentage obtained by dividing the number of e-mails delivered by the number of e-mails sent, while the delivery only tells us whether or not the receiving mail server has registered a bounce , i.e. a real own bounce of the email, which can be soft, if it concerns temporary problems such as: full inbox or a temporary outage of the receiving email server, or hard, such as incorrect email address or non-existent domain.
Deliverability , on the other hand, consists of a series of "techniques" that can be used to increase the "credibility" of the email and the domain that are sending the communication . You can therefore have excellent delivery rates but terrible deliverability at the same time! Journey to the center of… email! How many of you could summarize the journey of an email, from when it leaves to when (perhaps) it arrives in the recipient's email inbox? It's more or less like this: It is therefore clear that the deliverability of an email depends on many factors , some more technical and others less, such as: sending technology IP and sending domain and possible inclusion in the blacklist database maintenance and acquisition technical configurations to protect the shipping domain such as DKIM, DMARC or BIMI (generally entrusted to the IT department) target engagement sending strategy (days, times, and so on…) Then there are email providers who continuously refine and improve their anti-spam filters to guarantee the user protection against unwanted and/or fraudulent emails. Our goal must therefore be to build the best possible reputation for our emails . So, how do you avoid ending up in spam ? Let's see together the best and worst practices to consider for our newsletter mailings! Dos and don'ts to avoid ending up in spam (and not only!) DOS Keep mailing lists clean and profiled .
It may have been accepted but quarantined by the Middle East Phone Number List company's anti-spam systems, accepted but disappeared (yes, because it happens, and more frequently than you think!), accepted but ended up in spam... In short, there are so many variables. However, there are some " tricks " to quantify e-mail delivery : analyze , within the sending reports of our previous communications, the openings by domain, thus comparing the average open rate between the various email clients. A first alarm bell may be an anomalous opening rate for a single domain, because it is too low; use tools for monitoring inbox placement, i.e. the KPI which, in relation to the bounces of our message or the response to any opt-ins, evaluates the delivery of an email. Deliverability VS Delivery Rate and Delivery Do these three terms mean the same thing? Even in this case the answer is no. The delivery rate is the percentage obtained by dividing the number of e-mails delivered by the number of e-mails sent, while the delivery only tells us whether or not the receiving mail server has registered a bounce , i.e. a real own bounce of the email, which can be soft, if it concerns temporary problems such as: full inbox or a temporary outage of the receiving email server, or hard, such as incorrect email address or non-existent domain.
Deliverability , on the other hand, consists of a series of "techniques" that can be used to increase the "credibility" of the email and the domain that are sending the communication . You can therefore have excellent delivery rates but terrible deliverability at the same time! Journey to the center of… email! How many of you could summarize the journey of an email, from when it leaves to when (perhaps) it arrives in the recipient's email inbox? It's more or less like this: It is therefore clear that the deliverability of an email depends on many factors , some more technical and others less, such as: sending technology IP and sending domain and possible inclusion in the blacklist database maintenance and acquisition technical configurations to protect the shipping domain such as DKIM, DMARC or BIMI (generally entrusted to the IT department) target engagement sending strategy (days, times, and so on…) Then there are email providers who continuously refine and improve their anti-spam filters to guarantee the user protection against unwanted and/or fraudulent emails. Our goal must therefore be to build the best possible reputation for our emails . So, how do you avoid ending up in spam ? Let's see together the best and worst practices to consider for our newsletter mailings! Dos and don'ts to avoid ending up in spam (and not only!) DOS Keep mailing lists clean and profiled .