Post by ruhaimaromana22 on Nov 4, 2024 21:41:33 GMT -7
Now many companies have returned to VKontakte, as the social network is relevant to the blocked Facebook* and Instagram*.
According to Mediascope, 41% of the Russian population aged 12+ visit the channel daily.
In this article, we will tell you how to effectively use social media marketing service the social network for sales, how to build communication with clients and what to pay attention to during communication.
SALES FUNNEL
VKontakte has a full set of tools for running a business: easy advertising setup from any device, automatic promotion of goods and services, the ability to create a website directly from the community, convenient placement of cases, a product catalog on the page.
You need to understand that, first of all, VK is a social network, i.e. a place where people come to watch the news, listen to music, chat with friends, get entertaining or educational content.
If, when visiting the site, a person is preparing to make a purchase, then he does not plan this on the social network.
Social networks record not a need, but an interest in a product.
It is important to work with clients at each stage of the sales funnel, taking this feature into account, in order to convert a community subscriber into a buyer.
The sales funnel for a social network will look like this:
1. Attracting an audience. First of all, you need to invite the audience to subscribe to the brand page. Various methods can help here: a link on the website or in other social networks, activity in communities, targeted advertising. To make people more willing to subscribe, offer them something in return (lead magnet): a discount, a promo code, the opportunity to receive exclusive offers first, useful materials.
2. Audience activation. Now that you have collected an audience, you need to involve it in interaction with the product. Tell them what problem your product will help you solve, its properties and capabilities.
3. Audience retention. Next, you need to close objections: publish cases, reviews of satisfied customers, a product review, master classes and everything that can help increase trust in the company. Advertising can also work here, which will return the user to your page.
4. Forming a desire to pay / buy your product. This is where the sales of your product directly occur. Offer a discount, a free trial, or make another special offer limited in time, i.e. anything that will make the client make a purchase faster.
5. Forming the desire to recommend. If all the previous points are well developed, then people themselves will be motivated to recommend you to their friends. To enhance the effect, you can also offer an additional discount, bonus, etc. for the recommendation.
WORKING WITH APPEALS
Since VK is also a channel for direct communication with the client, it is important to use it to process messages and help clients if they have questions about the product at any stage of the sales funnel.
Let's look at the classic dialogue scheme:
1. Greet and determine the client's needs
A polite and friendly greeting engages the user in a dialogue. At this stage, the operator needs to keep the person in the conversation and determine his needs.
According to Mediascope, 41% of the Russian population aged 12+ visit the channel daily.
In this article, we will tell you how to effectively use social media marketing service the social network for sales, how to build communication with clients and what to pay attention to during communication.
SALES FUNNEL
VKontakte has a full set of tools for running a business: easy advertising setup from any device, automatic promotion of goods and services, the ability to create a website directly from the community, convenient placement of cases, a product catalog on the page.
You need to understand that, first of all, VK is a social network, i.e. a place where people come to watch the news, listen to music, chat with friends, get entertaining or educational content.
If, when visiting the site, a person is preparing to make a purchase, then he does not plan this on the social network.
Social networks record not a need, but an interest in a product.
It is important to work with clients at each stage of the sales funnel, taking this feature into account, in order to convert a community subscriber into a buyer.
The sales funnel for a social network will look like this:
1. Attracting an audience. First of all, you need to invite the audience to subscribe to the brand page. Various methods can help here: a link on the website or in other social networks, activity in communities, targeted advertising. To make people more willing to subscribe, offer them something in return (lead magnet): a discount, a promo code, the opportunity to receive exclusive offers first, useful materials.
2. Audience activation. Now that you have collected an audience, you need to involve it in interaction with the product. Tell them what problem your product will help you solve, its properties and capabilities.
3. Audience retention. Next, you need to close objections: publish cases, reviews of satisfied customers, a product review, master classes and everything that can help increase trust in the company. Advertising can also work here, which will return the user to your page.
4. Forming a desire to pay / buy your product. This is where the sales of your product directly occur. Offer a discount, a free trial, or make another special offer limited in time, i.e. anything that will make the client make a purchase faster.
5. Forming the desire to recommend. If all the previous points are well developed, then people themselves will be motivated to recommend you to their friends. To enhance the effect, you can also offer an additional discount, bonus, etc. for the recommendation.
WORKING WITH APPEALS
Since VK is also a channel for direct communication with the client, it is important to use it to process messages and help clients if they have questions about the product at any stage of the sales funnel.
Let's look at the classic dialogue scheme:
1. Greet and determine the client's needs
A polite and friendly greeting engages the user in a dialogue. At this stage, the operator needs to keep the person in the conversation and determine his needs.